Framework for identifying ‘integrated thinking’ in reporting It is a challenge to advance reporting practice from disparate CR and sustainability related information to a point where this information is not only integrated into but integral to external reporting. To help with our analysis we have identified a number of content areas within an Annual Report where the information is of practical and relevant use to report users. These content areas should not be treated individually but must be integrated into each element of the report, linking strategy and objectives, remuneration and corporate governance with risk, opportunities and performance to demonstrate how nonfinancial – environmental, social and governance – information connects to business value in the short, medium and long-term. Business Description Setting the scene? The report should offer the reader an overview of the business activities and performance and should demonstrate a clear understanding of the relevance of the material issues which have, or potentially could have, an impact on the business Overall vision Wider stakeholder commitment? By referencing wider stakeholder groups as opposed to simply shareholders, the company is able to reconcile its business purpose of creating value for shareholders whilst also taking into account its relationship with other stakeholder groups. Page 18 Page 19 Performance Material or immaterial? There ought to be performance indicators for monitoring progress against stated objectives and a balance between financial and non-financial information in the Annual Report, demonstrating that each issue reported on is of material significance to the company and the business is being managed for the long-term. Risks and opportunities Managing impacts and relationships? Identification of financial and non-financial risk factors demonstrates that management have taken into account the potential impacts of the business activities on the wider world. Page 22 Page 23 16 Towards Global Sustainability A country by country review of the international integrated reporting landscape