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Latest client work update: Thomas Cook’s 2009 online Annual Report

28 January 2010

The Digital Communications team at Black Sun have today launched Thomas Cook’s 2009 online Annual Report, engaging investors and stakeholders via this interactive platform.

This year’s report introduces Thomas Cook’s vision of going ‘further to make dreams come true’ by using a lifestyle approach to the photography to bring alignment with their retail brands, interactively explaining the key elements of their strategy and showing how their PROUD values underpin everything they do.

The online report was created simultaneously with the printed report to ensure both communications were closely aligned and that the duplication of work was minimised at every stage. Prominent links to the retail and corporate sites are provided as well as other relevant links within the report to help users navigate to supporting information.

Henry Sanford, Digital Client Services Director comments, “This is our second year working with Thomas Cook and we feel this year’s report has taken another step forward in enhancing their corporate reporting both offline and online. The easy navigation and access to those areas of interest within the online report enables the user to feel more engaged with Thomas Cook’s key messages and values. Links to their retail and corporate sites gives the reader the full Thomas Cook online experience.”

To view the online report please visit:
http://www.thomascookgroup.com/ara2009/index.html

To view the printed report please visit:
http://www.thomascookgroup.com/ara2009/pdf/thomascook_ara2009.pdf

Notes to Editors

For further information please contact:

David Christopherson, CEO:
christophersond@blacksunplc.com
tel: 020 7736 0011

Laura MacSweeny, Business Development Manager:
lmacsweeny@blacksunplc.com
tel: 020 7736 0011

Black Sun Plc is one of Europe’s leading strategic corporate communications consultancies. It brings together corporate reporting, corporate responsibility communications and digital communications. Black Sun Plc delivers integrated reporting solutions that encompass a powerful combination of best practice advice on strategy, creative and multi-channel delivery, through Annual Reports, CSR reports, online reports, investor presentations and corporate websites.

Recent awards include

2011 ICSA Hermes Transparency in Governance Awards: BAE Systems for ‘Best Board Disclosure for a FTSE 100’.
2011 IRS Best Practice Annual Awards: Tullow Oil for ‘Best communication of governance and risk in the Annual Report’, and Xstrata for ‘Best communication of corporate responsibility in the Annual Report’.
2011 14^th Yearly Federal Contest of Annual Reports and Corporate Websites organised by Securities Market magazine and Investor.ru in cooperation with the Federal Service for Financial Markets: NMLK won 1st place for ‘Best all round representation’ and ‘Best interactive Annual Report’ and were awarded 2nd place for ‘Best level of information disclosure in an issuer’s Annual Report’, ‘Best Annual Report in the metals and mining sector’ and ‘Best Annual Report among Central Federal District public companies’.
2011 14^th Yearly Contest of Annual Reports organised by the RTS and MICEX Stock Exchanges:
NMLK for ‘Best presentation of the company’s investment case in an Annual Report’ and ‘Best Annual Report among central federal district companies’. Kazakhmys won 3rd place for ‘Best Annual Report by a foreign company nomination’.

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