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Black Sun re-designs Durrants’ corporate website

29 March 2007

Black Sun have redesigned the Durrants corporate website to communicate more powerfully Durrants’ unique offering- www.durrants.co.uk. Durrants is the UK’s largest media planning, media monitoring and media evaluation agency.

Durrants has experienced rapid growth in recent years and is now the leading media planning, monitoring and evaluation agency in the UK. As part of its recent re-branding Durrants wished to create a more compelling and engaging website for its prospective customers.

Black Sun was therefore commissioned to develop a more creatively powerful website that clearly articulates Durrants' proposition and its unique competitive advantage. The new site not only acts as a sales tool, providing prospective clients with a means of registering interest with Durrants, but also as a portal for existing customers to access their media coverage.

Nick Gold, Marketing Director for Durrants, says: “The new site effectively communicates Durrants' unique proposition and promotes our new brand identity".

Mirko Savarese, Head of Application Development for Black Sun says: “We were really excited to work with Durrants on creating this new website, and to deliver it into the market in a very short time frame”.

For further information please contact:
Solveig Hennes
Black Sun
T: 020 7736 0011
E: shennes@blacksunplc.com

Notes to Editors

Black Sun Customer Management

We are the customer management arm of Black Sun Plc, the strategic, marketing and communications agency. Our mission is to help our clients build more rewarding relationships with their customers by securing their loyalty and maximising their value.

We achieve this by exploiting data to understand your customers, and use this insight to develop compelling propositions and targeted communications that retain and grow existing customers, and facilitate the acquisition of new customers.

We are committed to delivering profitable marketing activity and continuously improve our work through performance measurement. We are unique because we focus on building mutually beneficial relationships between our clients and their customers, that extend their tenure, grow their value and therefore maximise their lifetime value.

Our work is underpinned by a commitment to thought leadership, creative excellence and superior client service. As testament to our success, we are proud to have worked with some of the most successful brands, including British Airways, Barclays, BG, and O2.

For further information about Black Sun please contact:
Richard Dixon
Black Sun
T: 020 7736 0011    
E: rdixon@blacksunplc.com

 

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