Stakeholder communications in a time of crisis
The world is being turned upside down by the challenges of Covid-19. Fear and uncertainty for the wellbeing and financial security of our families, friends and communities is deep and profound.
It is clear that this crisis will be a true test of companies, their Boards and their leadership teams. Businesses, now more than ever, will need the trust and support of all of their stakeholder groups as they struggle to cope with the new reality.
We are here to help businesses navigate their way through these unchartered waters. By providing our insights on how companies are responding, how the regulatory landscape is shifting we will keep businesses informed. By delivering communications solutions that help businesses reach, inform and engage their stakeholders we will help them stay connected and help build trust and confidence.
On this COVID Response page we have summarised both how we can help clients communicate in these challenging times, and a summary of our research and insights teams latest thinking and regulatory updates.
If we can be of help to you please reach out to us via WChia@blacksunplc.com
How we can help
Communications planning - we can work with you to develop a crisis communications plan that ensures a coherent and consistent suite of messages delivered in a seamless and integrated way through all your touchpoint.
Responding through your website - we can help you create and manage a website or area of your website that communicates your response to the COVID-19 crisis. Creating a central repository of information through which your key stakeholders can access accurate and up to date information is key to delivering transparency.
Connecting through film - one of the most powerful ways to reach remote audiences is to harness the power of film. We would recommend including film in your communications mix.
Engaging your remote workforce - is one of the biggest challenges facing roganisations, especially those who have little pedigree in remote working. We can help you connect and engage with your employees by developing internal communications programmes and by opening new digital engagement channels such as employee Apps.
Sustaining your voice through digital marketing - it is a time to make sure that you continue to sustain your external communicaitons, across social media, through broadcast channels such as email, and ensure that you stay relevant and connected with your stakeholders. We can help formulate a comms programme that achieves this, and help deliver communications through these channels.
Measuring engagement and interactions - as more communications go online, we need to be able to understand how people are engaging with them. We can help you develop measurement and analytics approaches that give you the insight to continuously improve the effectiveness of your communications.