EN+ Group: socialising your corporate story - Black Sun Plc

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EN+ Group

Socialising your corporate story

Communicating through an IPO

En+ Group were about to IPO, and therefore wanted to create a quality corporate website which articulated their corporate story and investment case, as well as implementing a social media strategy that would amplify this corporate story and reach, engage and influence their stakeholders.

Creating a communications plan

Our approach was to work with En+ Group to define their communications plan through digital channels and future reporting. We defined the key channels, their purpose and priority content and how we could create a unified digital ecosystem that would achieve their communications objectives and deliver their messages effectively.

We were then able to develop the creative identity, web presence and social media strategy to work together to reach, engage and influence their corporate stakeholders.

Insight led website

For the corporate website we developed a whole new digital identity, with a best practice investor section to get their investment case across to potential investors.

We also created a new 'innovations' and insights section to evidence En+ Group's leadership in aluminium and green energy. This section would also provide engaging content to fuel the social media strategy.

Socialising their corporate story

We set up their social channels, and defined the social media content strategy based on narrative territories. To increase the visibility and engagement with content, we created a strong social identity supported by a relevant hashtags strategy, and delivered enriching content such as video. Finally we extended their reach to new audiences through a twitter ads campaign.