The Art of Communicating a Consistent Corporate Story - 4th Edition
Telling one message through multiple channels
The ever-changing landscape of digital communications enables companies to communicate their value creation story to stakeholders in new ways. But the opportunity to tailor that message can be a fine balancing act to ensure it remains consistent across channels.
A corporate story told consistently inspires trust and confidence in the eyes of stakeholders whilst satisfying their information needs.
Now in its 4th year, the research assesses the consistency between two of the most important communications vehicles for companies; the Annual Report and the corporate website. Our results highlight the communication priorities of the UK’s top companies, and indicate how they use the corporate website to satisfy stakeholder information needs.