Jérémie Guillerme

Navigating Social Acceptance

What role do European communicators play in helping organisations be better accepted by society?

Social Acceptance is the central theme of the European Communication Summit 2016. In the run-up to the event in Brussels on July 7/8, Black Sun and Communication Director have conducted a consultation of 211 European communications professionals.

Our research provides important insights to better understand the evolving role of communicators in helping organisations build trust with stakeholders and wider society.

We asked communications professionals about five key steps communicators can take to enable Social Acceptance:

  • Building the case for social acceptance
  • Understanding stakeholder needs and expectations
  • Integrating them into the ways organisations speak and act
  • Engaging with stakeholders
  • Building a communications function that is fit to drive success in implementing all these steps

If you are an in-house communications professional looking to see how the communications industry is evolving, or wondering how you could better equip your organisation to take these steps, click Request a copy to pre-order a free copy of the report now.



Navigating Social Acceptance

Read Jeremie’s blog on the role communicators play within organisations to build trust with stakeholders and society

Watch this summary from the launch of our research at the European Communication Summit 2016 in Brussels 

Read more about the research findings in Communication Director magazine 

Find out more about who we are and how we can help your organisation:

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Expert interviews



Press Enquiries

For all press related enquiries please contact Sarah Myles at

Contact Jérémie Guillerme at to find out more about our research.

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