Purpose and Profit

Value of Value: The new long-term horizon for business leaders

Executives globally agree that purpose and profit can be mutually achievable. They also agree on the increasing benefit of understanding and communicating the value potential of their organizations to build relationships with stakeholders, the benefits of improving integrated thinking and strategic decision-making.

Our latest Value of Value: Board-level Insights report finds that despite a small improvement from our last survey, the majority of executives still lack the management and reporting information needed to understand and interpret the true value drivers of their business. The story of how value creation is achieved and sustained is important, not only for executives, but for a wider range of stakeholders. The integrity of the value creation story is essential to building trust in organizations.


“With environmental concerns rising in a globalized world, consumer and investor trust now comes at a premium and organizations are expected to combine profits and purpose.” Dominic Barton, Chair of the IIRC.


Purpose and Profit is a report and project co-ordinated by The Association of International Certified Professional Accountants, Black Sun Plc and the International Integrated Reporting Council (IIRC). It is a global survey of business leaders which analyses trends and challenges in measuring, disclosing and understanding the value that companies create.

Download the Value of Value series, ‘Purpose and Profit’ report here. 

If you are interested in learning more about how value creation can be reflected through your next annual report, internally to employees, or communicated to wider stakeholders get in touch with Amanda Alexander.