Moving Beyond Reporting
Black Sun’s 16th annual review of the FTSE100 goes beyond reporting and examines how companies are addressing our principles of trust through communications.
Every organisation has a story to tell, an audience to inform and actions to motivate. Reporting, when done right, can be the perfect tool. But with continued pressures companies must move beyond just telling to ‘living their story’ and thinking more actively about how to communicate and engage with investors and other stakeholders.
Building on our market leading research of trends in reporting of the FTSE100, this event will look beyond reporting to uncover how companies are addressing our principles of trust - purpose and culture, stakeholders, responsible business and transformation and long-term thinking - more widely in their communications.
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Findings from our Annual Report research
Purpose & Culture
We observe some verbal alignment between strategy and purpose, but still very generic. Meanwhile, a substantial culture discussion is now part of many Corporate Governance reports.
Purpose & Culture
We observe some verbal alignment between strategy and purpose, but still very generic. Meanwhile, a substantial culture discussion is now part of many Corporate Governance reports.
Stakeholders
There is still a lot of movement in how companies approach stakeholder engagement, with some companies changing approach from the year before.
Stakeholders
There is still a lot of movement in how companies approach stakeholder engagement, with some companies changing approach from the year before.
Responsible Business
Frameworks like SDGs and SASB are gaining momentum. TCFD is taking off but most companies are still not compliant, and many are not undertaking the operational shifts needed.
Responsible Business
Frameworks like SDGs and SASB are gaining momentum. TCFD is taking off but most companies are still not compliant, and many are not undertaking the operational shifts needed.
Transformation & Long-term Thinking
Many are now setting net zero strategies but the roadmap and milestones are often missing. With targets that go beyond the typical management tenure, accountability is a concern.
Transformation & Long-term Thinking
Many are now setting net zero strategies but the roadmap and milestones are often missing. With targets that go beyond the typical management tenure, accountability is a concern.
Our webinar series
Moving Beyond Reporting – What will the future bring?
Moving forward, we expect to see among businesses an increased focus on purpose, changing relationships with stakeholders and renewed focus on sustainable economy. Companies will have to address regulatory requirements as well as engage all stakeholder through a strategic suite of communications, leveraging multiple channels to bring their purpose and story to life.
How does your reporting stack up?
Your corporate report is a crucial communications channel for communicating your organisations story - if you would like to find out how yours stacks up against best practice and what your peers are doing, be sure to get in touch with us to hear our latest insights.