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Web100 Research

Is your website serving its purpose?

Your corporate website is a vital part of the communications mix. It is ever more important in communicating your corporate story. It influences what investors think and their investment decisions; is the most popular route for prospective employees to apply for a job and is the go-to resource for journalists. 

Every year we conduct an in-depth analysis of corporate websites, exploring the latest trends, features and content to assess how well they are delivering to the needs of each of stakeholder group. It gives us the insights to help you understand how well your website is serving your purpose, and how it stacks up against your peers and best practice.

Find out this year's results
 

Is your website serving its purpose?

Your corporate website is a vital part of the communications mix. It is ever more important in communicating your corporate story. It influences what investors think and their investment decisions; is the most popular route for prospective employees to apply for a job and is the go-to resource for journalists. 

Every year we conduct an in-depth analysis of corporate websites, exploring the latest trends, features and content to assess how well they are delivering to the needs of each of stakeholder group. It gives us the insights to help you understand how well your website is serving your purpose, and how it stacks up against your peers and best practice.

Find out this year's results
 

How do we benchmark websites?

An effective website requires two key ingredients. The first is quality, relevant and timely content. So we assess the completeness, consistency, and clarity of content and how well it meets the needs of different stakeholders. The second is the experience through which this content is delivered, and so we assess creativity and desirability, usability of the site and the findability of content. Across these two dimensions we look at approximately 200 different metrics.

We also use analytics to understand what stakeholders are looking for, and to help shape our assessment and prioritisation of the content. This places a 'real-world' overlay onto the analysis we do.

The resultant mix is a unique insight into corporate websites and how we can make them work even harder to serve your purpose.

 

How do we benchmark websites?

An effective website requires two key ingredients. The first is quality, relevant and timely content. So we assess the completeness, consistency, and clarity of content and how well it meets the needs of different stakeholders. The second is the experience through which this content is delivered, and so we assess creativity and desirability, usability of the site and the findability of content. Across these two dimensions we look at approximately 200 different metrics.

We also use analytics to understand what stakeholders are looking for, and to help shape our assessment and prioritisation of the content. This places a 'real-world' overlay onto the analysis we do.

The resultant mix is a unique insight into corporate websites and how we can make them work even harder to serve your purpose.

 

 

2021: Lifeforce or Lifeless?
How well is your website serving your purpose?

Once again we see increased investment in corporate websites and how they are used to reach, engage and influence stakeholders. This year we have seen 3 key trends:

1. Purpose led

We see a continued rise in companies articulating and communicating their purpose and creating content to reinforce this.
 

2. Strategically connected

Communicating strategy has always been important content for a corporate website, however we are now seeing a much more connected narrative throughout the websites.
 

3. Sustainability focused

With sustainability at the top of the corporate agenda, this content sees continued focus and integration across stakeholder groups.

View the Web100 results
 
 

Communicating sustainability

10-11:00am, 6th July

Book a place

Attracting and engaging the best talent

10-11:00am, 27th July

Book a place

Delivering an outstanding user experience

10-11:00am, 15th Sept

Book a place

 

 

How does your website stack up?

Your website is one of your most important communications channels - if you want to find out how yours stacks up against best practice and what your peers are doing, why not ask for a benchmark? We are happy to share our high level insights, or you can buy an in-depth analysis.

Ready to meet?

 

Richard Dixon

Chief Digital Officer

0207 7519 530

Send an email

 

Dan Cowley

Head of Digital Strategy

0207 7519 556

Send an email