Web100 Research
Is your website serving its purpose?
Your corporate website is a vital part of the communications mix. It is ever more important in communicating your corporate story. It influences what investors think and their investment decisions; is the most popular route for prospective employees to apply for a job and is the go-to resource for journalists.
Every year we conduct an in-depth analysis of corporate websites, exploring the latest trends, features and content to assess how well they are delivering to the needs of each of stakeholder group. It gives us the insights to help you understand how well your website is serving your purpose, and how it stacks up against your peers and best practice.
Find out this year's results
Is your website serving its purpose?
Your corporate website is a vital part of the communications mix. It is ever more important in communicating your corporate story. It influences what investors think and their investment decisions; is the most popular route for prospective employees to apply for a job and is the go-to resource for journalists.
Every year we conduct an in-depth analysis of corporate websites, exploring the latest trends, features and content to assess how well they are delivering to the needs of each of stakeholder group. It gives us the insights to help you understand how well your website is serving your purpose, and how it stacks up against your peers and best practice.
Find out this year's results
How do we benchmark websites?
An effective website requires two key ingredients. The first is quality, relevant and timely content. So we assess the completeness, consistency, and clarity of content and how well it meets the needs of different stakeholders. The second is the experience through which this content is delivered, and so we assess creativity and desirability, usability of the site and the findability of content. Across these two dimensions we look at approximately 200 different metrics.
We also use analytics to understand what stakeholders are looking for, and to help shape our assessment and prioritisation of the content. This places a 'real-world' overlay onto the analysis we do.
The resultant mix is a unique insight into corporate websites and how we can make them work even harder to serve your purpose.
How do we benchmark websites?
An effective website requires two key ingredients. The first is quality, relevant and timely content. So we assess the completeness, consistency, and clarity of content and how well it meets the needs of different stakeholders. The second is the experience through which this content is delivered, and so we assess creativity and desirability, usability of the site and the findability of content. Across these two dimensions we look at approximately 200 different metrics.
We also use analytics to understand what stakeholders are looking for, and to help shape our assessment and prioritisation of the content. This places a 'real-world' overlay onto the analysis we do.
The resultant mix is a unique insight into corporate websites and how we can make them work even harder to serve your purpose.
2021: Lifeforce or Lifeless?
How well is your website serving your purpose?
Once again we see increased investment in corporate websites and how they are used to reach, engage and influence stakeholders. This year we have seen 3 key trends:
1. Purpose led
We see a continued rise in companies articulating and communicating their purpose and creating content to reinforce this such as Insights, research or specific case studies. We also see a greater connectivity between purpose, strategy and outcomes.
2. Strategically connected
Communicating strategy has always been important content for a corporate website, however we are now seeing a much more connected narrative throughout the websites. Companies are becoming more adept at articulating their strategy, the timeframes and results.
3. Sustainability focused
With sustainability at the top of the corporate agenda, this content sees continued focus and integration across stakeholder groups, and a greater emphasis on communicating outcomes and examples of the positive impact.
View the Web100 results
How does your website stack up?
Your website is one of your most important communications channels - if you want to find out how yours stacks up against best practice and what your peers are doing, why not ask for a benchmark? We are happy to share our high level insights, or you can buy an in-depth analysis.
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