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Web100 Research

How corporate websites are taking an ever-more important role as a ‘go-to destination’ for stakeholders

Your corporate website has always been a vital part of your overall communications mix. However with the extraordinary circumstances of 2020 and the seismic shift in how we work, communicate and connect with each other, your website is now more important than ever in reaching, informing and engaging your stakeholders.

Every year we conduct an in-depth analysis of corporate websites, exploring the latest trends, features and content to assess how well they are communicating the corporate story to each of the key stakeholder groups. It gives us the insights to help you understand what your stakeholders need and perhaps most importantly how well your website stacks up against your peers and best practice.

This year we have seen that companies are investing in their corporate website to create a 'destination of truth' for their audiences.

How corporate websites are taking an ever-more important role as a ‘go-to destination’ for stakeholders

Your corporate website has always been a vital part of your overall communications mix. However with the extraordinary circumstances of 2020 and the seismic shift in how we work, communicate and connect with each other, your website is now more important than ever in reaching, informing and engaging your stakeholders.

Every year we conduct an in-depth analysis of corporate websites, exploring the latest trends, features and content to assess how well they are communicating the corporate story to each of the key stakeholder groups. It gives us the insights to help you understand what your stakeholders need and perhaps most importantly how well your website stacks up against your peers and best practice.

This year we have seen that companies are investing in their corporate website to create a 'destination of truth' for their audiences.

How do we benchmark websites?

An effective website requires two key ingredients. The first is quality, relevant and timely content. So we assess the completeness, consistency, and clarity of content and how effectively the needs of the different stakeholder groups are met. The second is the experience through which this content is delivered. So we review how easily the content can be accessed, whether it is presented in a creatively absorbing and engaging way. To get to the result we look at approximately 200 different metrics.

However this year we have evolved the analysis even further, by factoring in the actual user behaviour from corporate website analytics. This gives us deep insights into the content different stakeholder groups wish to engage with, so we can prioritise our analysis from the real world usage.

The resultant mix is a unique insight into corporate websites and how we can make them work even harder as part of your communications mix.

 

How do we benchmark websites?

An effective website requires two key ingredients. The first is quality, relevant and timely content. So we assess the completeness, consistency, and clarity of content and how effectively the needs of the different stakeholder groups are met. The second is the experience through which this content is delivered. So we review how easily the content can be accessed, whether it is presented in a creatively absorbing and engaging way. To get to the result we look at approximately 200 different metrics.

However this year we have evolved the analysis even further, by factoring in the actual user behaviour from corporate website analytics. This gives us deep insights into the content different stakeholder groups wish to engage with, so we can prioritise our analysis from the real world usage.

The resultant mix is a unique insight into corporate websites and how we can make them work even harder as part of your communications mix.

 

 

2020: A renewed purpose for a new reality....

This year we are seeing a renewed purpose for corporate websites in what can only be called a new reality. A renewed purpose in terms of the content and its timeliness, and in the importance and levels of investment in the website, a new reality in a COVID world of digital first communications and communicating the real story in an authentic way to your audiences.

Join us to find out what's hot and what's not in our seminars, each designed with specific website owners in mind.

We will share with you our overall findings, the latest trends and insights and give you the chance to find out how your website compares. 

Simply register for your area of interests below.

Attracting and engaging the best talent

What makes a great careers website

This webinar is designed for you if you look after a careers website. You will find out:

- What content prospective employees engage with across the website

- What the latest trends are in both content and the 'experience'

- Who the leaders and laggards are - and what best practice looks like

- Insights that will enable you to improve your own website

 

Book your place

Creating a communications experience

How the user experience in corporate sites is evolving

This webinar will share how corporate website user experiences are changing, including:

The latest tools and techniques used

- What a great experience looks like

- Practical advice on how to assess your own website

 

Book your place

 

 

 

How does your website stack up?

Your website is one of your most important communications channels - if you want to find out how yours stacks up against best practice and what your peers are doing, why not ask for a benchmark? We are happy to share our high level insights, or you can buy an in-depth analysis.

Request a benchmark

 

Ready to meet?

Richard Dixon

 

UK CEO

0207 7519 530

Send an email

Dan Cowley

 

Head of Digital Strategy

0207 7519 556

Send an email