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De Beers Auction Sales

Creating a brand new interface

The Challenge

De Beers Auction Sales are global leaders in auctioning rough diamond sales online.

Our challenge was to design and develop a new website that communicated their unique credentials and the upcoming auctions to their customers, and was aligned to the new De Beers digital identity.

Our Approach

Our approach was to create a new design drawing on the look and feel of the De Beers digital identity, and yet preserve the unique elements of Auction Sales.




We also ensured we captured the requirements for the customer resources, upcoming auctions and the registration feature.

Our Solution

The new website has strong, clear messaging and a distinctive, visual design.

It is fully responsive so users get a quality experience whatever their device.

The website also delivers the key content information required by the customer audiences.