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EN+ Group

Socialising your corporate story

The Challenge

En+ Group were about to IPO, and therefore wanted to create a quality corporate website which articulated their corporate story and investment case, as well as implementing a social media strategy that would amplify this corporate story and reach, engage and influence their stakeholders.

Our Approach

We worked with En+ Group to define their digital strategy, and to understand the best way to create a digital ecosystem that would achieve their communications objectives and deliver their messages effectively.

We were then able to develop the creative identity, web presence and social media strategy to work together to reach, engage and influence their corporate stakeholders.

Our Solution

For the corporate website we developed a whole new digital identity, with a best practice investor section. We also created a new 'innovations' section to evidence En+ Group's leadership in aluminium and green energy. This section would also provide engaging content to fuel the social media strategy.

We set up their social channels, and defined the social media content strategy based on narrative territories. To increase the visibility and engagement with content, we created a strong social identity supported by a relevant hashtags strategy, and delivered enriching content such as video. Finally we extended their reach to new audiences through a twitter ads campaign.

The Outcome

We delivered a quality corporate website. We set up new social media channels and drove significant engagement through these channels.