Scaling results messaging with video
As part of a multichannel communication strategy, Ferguson wanted to improve the quality of engagement with their key stakeholders through a series of short films, demonstrating the progress they had achieved against their full year strategic ambitions and priorities for the year ahead.
With the results process in full swing it was necessary
to develop a pre and post production delivery methodology which accommodated their internal schedule and need to meet short deadlines.
Using our dedicated in-house film team we developed a bespoke schedule providing an overview of each stage of the process and the key deliverables. We then worked flexibly with the team to film key messages, making rapid editorial decisions during the compressed post production delivery phase.
We created a highly structured series of films which communicated Ferguson’s operational performance and the evolution of the Group’s strategy. The messaging was delivered by the CEO and CFO, with each talking to their area of specialism. Visually we enhanced the story by animating key statistics on screen and inserting supporting footage of the operations captured recently on location.
The result was three separate films which allowed the Ferguson leadership team to highlight messages in an efficient, engaging and personal tone uplifting the quality of engagement with investors and employees.