Ferguson: launching a new identity - Black Sun Plc

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Launching a new identity

Implementing a new identity

Ferguson were changing their company name from Wolseley to Ferguson, and redefining their corporate strategy. We were commissioned to communicate the new name, develop a new digital identity and deliver this through a new corporate website.

Articulating their corporate story

We worked with Ferguson to create an integrated communications programme that would communicate the new strategy and their unique differentiators. We developed the key messages that would address each of their key stakeholder groups - investors, employees, customers and business partners.

Telling the story through film

With the power of film we created a new corporate film that brought to life who they were, their scale, and clear leadership position. This was mirrored through the website content.

View corporate film


Leading the market

We designed and built an award winning corporate website, focussing on better communicating who they were, what they did and their unique differences. We also created content that brought their strategy to life with a deeper narrative and case study examples.

View website

Being the best you can be

Their people, and the care and service they deliver to customers is at the heart of Ferguson's success. So we created a new 'People' section that told this story. We created a film to bring their talent to life.

Making the investment case

Ferguson have a strong investment case which we brought to life in the website through a series of videos and interviews. This enabled us to communicate the 4 key tenets of the investment case and the strength of performance.

View investment case