The Baltic Exchange
Creating a world-leading data portal
Creating a brand new digital presence
The Baltic Exchange is the world's only independent source of maritime market information for the trading and settlement of physical and derivative contracts.
They wished to create a brand new digital presence that communicated their unique market proposition, but also, through the member portal, delivered the data and market information that their members use every day.
Communicating a unique proposition
We worked with The Baltic Exchange to create a new website that was modern, fresh and communicated the trusted market data and information that they provide to their members, and the benefits their members derive from belonging to The Baltic Exchange.
With the ambient video on the homepage sharing their routes and linking to their data services, and the ticker of indices, it tells the story of what they do in an instantly engaging way.
Telling an extraordinary story
With a history dating back to 1744, when the traders, brokers, ship owners and charteres walked the Baltic floor, The Baltic Exchange has a unique heritage as the pre-eminent provider of independent maritime data.
We created an interactive timeline to bring this extraordinary heritage to life sharing some of the key events in its history and the people who shaped it.
Mapping global data
The Baltic Exchange provides a rich volume of data from across the globe, covering categories from dry to wet cargo and from gas to containers.
We developed an interactive map to enable visitors to the website to explore the category of shipping and the routes they are interested in. They can take an overview of the families of data, drill into the sectors and the individual routes for which The Baltic Exchange provide data.
Sharing complex data simply
The volume and variety of data is truly extraordinary, and is used by shipbrokers, owners & operators, traders, financiers and charterers as a reliable and independent view of the dry, tanker, gas, container box and air freight markets.
Enabling members to access this data quickly and easily could be a challenge. However we worked with The Baltic Exchange to create a personalised dashboard through which members can select the data they are most interested in and add it to their individual dashboard so it is on hand every time they visit - whilst also being able to deep dive and explore the richer tapestry of data and information if they wish to.