Compass Commitments: committing to a global workforce - Black Sun Plc

Our use of cookies

We use necessary cookies to make our site work. We’d also like to set optional analytics cookies to help us improve it. We won’t set optional cookies unless you enable them. Using this tool will set a cookie on your device to remember your preferences.

For more detailed information about the cookies we use, see our cookie policy.

Analytics cookies

We’d like to set Google Analytics cookies to help us to improve our website by collecting and reporting information on how you use it. The cookies collect information in a way that does not directly identify anyone.


Compass Group

Committing to a global workforce

How do you make a commitment to 600,000 employees?

People are Compass Group’s biggest source of competitive advantage. After conducting extensive research across their markets, Compass wanted to understand how front line teams could be better supported. The objective was to create a workplace in which employees enjoy their work, develop and grow in themselves, realise job satisfaction and have a good work-life balance.

Making the commitments

Three Compass commitments were developed based on the research, which represent:

  • commitments from Compass to its employees; and
  • pledges employees make to each other in terms of treatment and behaviour

We created a visual and messaging theme to launch and embed the three Commitments around Respect, Growth and Teamwork. The visual identity was developed to represent a group of people working together with the same goal, and this was consistently applied across campaign materials to generate maximum impact with employees.

Delivering a global campaign

We delivered the campaign through a Manager’s guide and a set of posters, reflecting Compass’ 600,000 diverse employees, in 26 languages.

Part of the solution was to measure delivery on the people promise via the annual employee survey and to reinforce the notion of ‘an amazing place to work’ within the employer brand, helping attract, retain and nurture talent.