Compass Group
Committing to a global workforce
How do you make a commitment to 600,000 employees?
People are Compass Group’s biggest source of competitive advantage. After conducting extensive research across their markets, Compass wanted to understand how front line teams could be better supported. The objective was to create a workplace in which employees enjoy their work, develop and grow in themselves, realise job satisfaction and have a good work-life balance.
Making the commitments
Three Compass commitments were developed based on the research, which represent:
- commitments from Compass to its employees; and
- pledges employees make to each other in terms of treatment and behaviour
We created a visual and messaging theme to launch and embed the three Commitments around Respect, Growth and Teamwork. The visual identity was developed to represent a group of people working together with the same goal, and this was consistently applied across campaign materials to generate maximum impact with employees.
Delivering a global campaign
We delivered the campaign through a Manager’s guide and a set of posters, reflecting Compass’ 600,000 diverse employees, in 26 languages.
Part of the solution was to measure delivery on the people promise via the annual employee survey and to reinforce the notion of ‘an amazing place to work’ within the employer brand, helping attract, retain and nurture talent.