Keppel Corporation: driving synergies across channels - Black Sun Plc

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Keppel Corporation

Driving synergies across channels

A multi-business company providing robust solutions for sustainable urbanisation that meets the world’s needs for energy, clean environments, quality real estate, connectivity and more, Keppel wished to unify their communication channels with consistent messaging that articulates Keppel’s value creation story.

A multi-business company providing robust solutions for sustainable urbanisation that meets the world’s needs for energy, clean environments, quality real estate, connectivity and more, Keppel wished to unify their communication channels with consistent messaging that articulates Keppel’s value creation story.

 

Starting with the website, we delivered an informative and compelling site with key stories, easy to navigate structure and interactive features that effectively engage and attract the audiences. Videos are also used to showcase Keppel’s businesses, solutions and heritage.

The storytelling continued into their annual reports where we outlined how Keppel was creating value for their stakeholders on the group level as well as demonstrated how the value proposition extends into their other businesses.



To unify the organisation further, we also provided a series of branding solutions to Keppel and its businesses. We developed the Keppel Corporation 50th Anniversary print advert – a dynamic, modern and appealing design according to the Keppel’s brand identity that wins all hearts and minds. There was also the creation of the powerpoint templates that allowed functional space for Keppel and their businesses to tell their own stories to their stakeholders. The solution came complete with a user guide explaining how Keppel can optimise the design templates to improve storytelling.

Our latest collaboration is the development of the Keppel Infrastructure Trust (KIT) logo. The new logo provided a refreshing and futuristic look and feel that is most appropriate to represent an organisation, creating more value for the stakeholders in the future.

Scope:

  • Corporate Website
  • Annual Reports for Keppel Corporation and its subsidiary companies 
  • Corporate Powerpoint Template
  • Keppel’s 50th Anniversary Print Advert
  • Keppel Infrastructure Trust Logo