Integrated storytelling through corporate reports
A champion of business
It has already been said many times, but 2020 was an incredibly challenging year… especially for small businesses who often bear the brunt of economic shocks. Sage Group, FTSE 100 technology leader, is a champion of small and medium size businesses, providing the software solutions that keep their operations running and allowing entrepreneurs to focus on the things that matter most to them. This resilience of this support has been put the test during the pandemic.
Working with Sage across corporate, financial and ESG communications, Black Sun has most recently published their 2020 Annual Report. The report is truly customer focussed with hero stories woven throughout the narrative that evidence how Sage is working hard to make businesses thrive. Alongside this, ESG factors are raised to new levels of prominence as Sage evidence how key stakeholders and their material issues are considered throughout decision making processes, notably through leading practice disclosure around section 172 of the Companies Act.
Driven by purpose
Creatively, the report brings to life both Sage’s purpose ‘transforming the way people think and work so their organisations can thrive’, and their vision, to become a great SaaS company for customers and colleagues alike. Success stories are illustrated using authentic portrait photography that creates a magnetic, compelling thread to support the theme – furthermore, the reporting suite provides both consistency of message and integrates seamlessly with the Group’s distinctive external marketing and advertising campaigns.