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Horizon Research

Communicating with purpose

At Black Sun we have been studying the power of communications in changing behaviour, increasing transparency and improving engagement between businesses and their key stakeholders since 2005.

This research has evolved into an assessment of the role that strategic storytelling has to play in helping organisations around the world build vital trust and communicate their value creation story across multiple channels – whether it is helping capture the ‘spirit’ of regulation in their reporting, creating a corporate website which reinforces purpose or engaging wider stakeholders on sustainability.

Our research, insights and market engagement provides clear direction for our clients, equipping them with practical, but powerful advice to guide them forward and realise their ambition.

After 16 years we remain passionate in our pursuit of what’s next, and we look forward to taking our clients beyond the next horizon.

How well does your website serve your purpose?

Your corporate website is at the heart of your communications strategy – the one place you can communicate your corporate story to each of your key stakeholder groups. So every year we conduct an in-depth analysis of corporate websites, exploring the latest trends, content, features and functionality to see how well they are rising to this challenge and addressing the needs of stakeholders. 

View research summary

 

How can your reporting drive purposeful communications?

Our 16th annual analysis of FTSE100 reporting focuses on the increasing need for transparency amidst all the uncertainty. Over the last 12-18 months, the common theme from investors, regulators and wider stakeholders alike has been 'Tell your story'. Every organisation has a story to tell, an audience to inform and actions to motivate. Reporting, when done right, can be the perfect tool. But with continued pressures companies must move beyond simply telling their story to 'living their story' and thinking more actively about how to communicate and engage with investors and other stakeholders.

 

View research summary


Podcasts

Through Black Sun’s ‘Rewiring the Ecosystem’ podcast series, we explore how corporate themes such as purpose, trust, stakeholder activism and ESG are affecting business today, and how business can best respond and communicate about them. We’ll speak to a range of investors, corporate thought leaders, regulators and influencers to gain their insights and share their advice for modern boards and business leaders. Join us on our journey and be sure to subscribe to our channel for ongoing insights.

Listen now

 

 

 

 

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