Horizon Research
Communicating with purpose
At Black Sun we have been studying the power of communications in changing behaviour, increasing transparency and improving engagement between businesses and their key stakeholders since 2005.
This research has evolved into an assessment of the role that strategic storytelling has to play in helping organisations around the world build vital trust and communicate their value creation story across multiple channels – whether it is helping capture the ‘spirit’ of regulation in their reporting, creating a corporate website which reinforces purpose or engaging wider stakeholders on sustainability.
Our research, insights and market engagement provides clear direction for our clients, equipping them with practical, but powerful advice to guide them forward and realise their ambition.
After 16 years we remain passionate in our pursuit of what’s next, and we look forward to taking our clients beyond the next horizon.
Podcasts
Through Black Sun’s ‘Rewiring the Ecosystem’ podcast series, we explore how corporate themes such as purpose, trust, stakeholder activism and ESG are affecting business today, and how business can best respond and communicate about them. We’ll speak to a range of investors, corporate thought leaders, regulators and influencers to gain their insights and share their advice for modern boards and business leaders. Join us on our journey and be sure to subscribe to our channel for ongoing insights.
