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ESG case studies

Turning a risk into an advantage

Winning investor confidence

ESG investing is becoming a mainstream activity as investors across the globe continue to push business leaders to take into account the impact of environmental, social and governance matters on their financial performance. By their very nature these issues cross most of a company’s activities and impact on all stakeholders.

Why is everyone talking about ESG?

Because $30.7 trillion is now invested in ESG funds and companies are realising that communicating they understand the importance of addressing ESG issues can unlock significant, and possibly previously untapped, capital from investors.

Over the past few years, we've had an increasing number of companies of different sizes and sectors seeking a bespoke ESG communication strategy. Here are some of the ways we’ve worked with our clients to help them identify and communicate ESG risks and opportunities to key stakeholders such as shareholders, potential investors and ratings agencies.

Why is everyone talking about ESG?

Because $30.7 trillion is now invested in ESG funds and companies are realising that communicating they understand the importance of addressing ESG issues can unlock significant, and possibly previously untapped, capital from investors.

Over the past few years, we've had an increasing number of companies of different sizes and sectors seeking a bespoke ESG communication strategy. Here are some of the ways we’ve worked with our clients to help them identify and communicate ESG risks and opportunities to key stakeholders such as shareholders, potential investors and ratings agencies.

Sage: Enhancing their ESG rankings

Software company Sage wanted us to help improve their rankings in ESG by closing gaps in their reporting and improving disclosures in their website and other channels

  • We undertook a gap analysis for software company Sage Group against the reporting requirements of Sustainalytics, MSCI and ISS-ESG to identify a prioritised list of disclosures based on scoring methodology and weightings for each disclosure to achieve the highest possible impact from a scoring perspective.
  • We also provided a number of practical and tactical disclosure options for the website and other collateral to ensure disclosures would be easily accessible to raters.

Sage: Enhancing their ESG rankings

Software company Sage wanted us to help improve their rankings in ESG by closing gaps in their reporting and improving disclosures in their website and other channels

  • We undertook a gap analysis for software company Sage Group against the reporting requirements of Sustainalytics, MSCI and ISS-ESG to identify a prioritised list of disclosures based on scoring methodology and weightings for each disclosure to achieve the highest possible impact from a scoring perspective.
  • We also provided a number of practical and tactical disclosure options for the website and other collateral to ensure disclosures would be easily accessible to raters.

easyJet: Providing a practical approach to comprehensive reporting

  • We worked with easyJet to provide a technical audit of content in their annual report against key reporting themes and upcoming regulations.
  • We undertook research on the peer group’s approach to sustainability in terms of actions, commitments and ambitions to identify specific gaps in easyJet’s communication strategy.
  • Detailed wire-frames and content guidelines were then produced addressing each of the gaps identified, to enable easyJet to update content within the annual report and corporate website.

easyJet: Providing a practical approach to comprehensive reporting

  • We worked with easyJet to provide a technical audit of content in their annual report against key reporting themes and upcoming regulations.
  • We undertook research on the peer group’s approach to sustainability in terms of actions, commitments and ambitions to identify specific gaps in easyJet’s communication strategy.
  • Detailed wire-frames and content guidelines were then produced addressing each of the gaps identified, to enable easyJet to update content within the annual report and corporate website.

Schroders: Defining an ESG communications strategy and campaign creative

  • We helped define a differentiated value proposition for Schroders. First providing an overview of how peers use terms such as ESG, sustainability and CSR, combined with a communications audit in order to assess Schroders current communications positioning.
  • We then delivered a more granular review of Schroders’ Sustainability, ESG and CSR communications across key stakeholders and channels, to identify gaps, inconsistencies and overlaps to define a clear position for each topic and stakeholder.
  • Finally we developed a campaignable idea and overarching messaging to communicate this differentiated positioning, to ensure clients understand Schroders are at the forefront of integrating ESG, in a consistent manner, across all funds.

Schroders: Defining an ESG communications strategy and campaign creative

  • We helped define a differentiated value proposition for Schroders. First providing an overview of how peers use terms such as ESG, sustainability and CSR, combined with a communications audit in order to assess Schroders current communications positioning.
  • We then delivered a more granular review of Schroders’ Sustainability, ESG and CSR communications across key stakeholders and channels, to identify gaps, inconsistencies and overlaps to define a clear position for each topic and stakeholder.
  • Finally we developed a campaignable idea and overarching messaging to communicate this differentiated positioning, to ensure clients understand Schroders are at the forefront of integrating ESG, in a consistent manner, across all funds.

Direct Line Group: Creating an integrated approach to communicating its ESG strategy

DLG aimed to communicate its ESG strategy, using a variety of channels, in order to maximise the reach of its message and fully embed its wider value creation approach.

We helped DLG develop consistency in ESG communications across the two most crucial communications channels - Annual Report and Corporate Website. An ‘ESG dashboard’ outlines all ESG-related issues and policies, with clear signposting to specific areas of the report/website. The section also provides an overview of the Board’s oversight of ESG activities, evidencing the effective ESG risk management framework.